Images Inspired by Nature
Artair: Celtic for bear, rock, or like an eagle.
An award-winning photojournalist for more than 30 years, Bill Masure combines his deep love of nature, adventure, and cultural experiences to capture memorable images. Bill founded Artair Photography after nearly 30 years at CBS4 Denver, where he worked with a team of reporters and producers to develop news stories, features, documentaries and special projects on a variety of topics—from crime and politics, to climate change, animal welfare and the changing West. He became an FAA-certified drone pilot in 2016, and spearheaded the safe and ethical use of drones in news coverage at KCNC-TV in Denver.
“I enjoy working collaboratively with others to make a positive impact through compelling visual elements,” Bill says. “The most effective stories are ones that can inspire change, compel action, and bring people together in unexpected ways. It’s both rewarding and exciting to see how strong visuals can make a difference.”
Bill’s work has taken him to Europe, Asia, Australia, the Middle East, and Africa. In one of his most unforgettable experiences, he documented the charitable efforts of the Lalmba organization, which provides medical outreach programs in Ethiopia and assistance to AIDs orphans in Kenya. After seeing Lalmba’s work, Bill joined the organization’s board of directors. His conservation work has focused on people and organizations around the world, from Nepal to eastern Africa to the arctic.
A native of Missouri, Bill is a graduate of the University of Missouri’s renowned School of Journalism, and after several years at TV station news departments across the Midwest, he settled in Denver in 1991. His accomplishments include 20 Heartland Emmy awards for photography, editing, documentary work and children’s programming, as well as two Edward R. Murrow awards from the Radio and Television News Directors Association.
Bill is an avid runner and swimmer. His love of music and poetry inspires him to combine words, pictures and sound to create art that affects all the senses.
“Love exists only because of nature.” - Bill Masure